Retail runs on many systems at once
A modern retailer is rarely a single website. Stores, warehouses, marketplaces, a mobile app, social commerce, delivery partners and a finance system all touch the same products and orders. Shoppers expect the stock shown online to be real, delivery promises to hold and returns to be simple, whichever channel they used.
Twara Technologies designs, engineers and operates the software that holds this together. We build for brands selling directly to consumers, multi-store retailers, distributors with B2B ordering, and marketplace sellers, in India and internationally. The focus is the same throughout: one reliable view of products, stock, customers and orders, presented through fast, accessible digital channels.
What we build
Web development
Storefronts built on a headless commerce engine or a custom stack, with product listing and search, rich product pages, carts, checkout, customer accounts and order tracking. Back-office tools for merchandising, pricing rules, promotions and returns. B2B portals with account-specific catalogues, credit terms and bulk ordering. Page speed and accessibility are treated as acceptance criteria, not polish.
Mobile app development
Native or cross-platform shopping apps with secure login, saved addresses, wish lists, reorders, store pick-up and loyalty wallets. Apps for store staff: assisted selling, stock lookup, cycle counts and click-and-collect picking.
Cloud services
Hosting on major cloud providers with autoscaling, caching, a content delivery network and managed databases. Infrastructure as code, so environments are reproducible. Cost tagging and budgets that make the price of each sale event visible.
AI and machine learning
Recommendation engines, search relevance tuning, demand forecasting by product and location, and anomaly detection on orders and returns. Models are evaluated on your historical data before they go live, and monitored afterwards for drift.
IoT solutions
Temperature monitoring for refrigerated and frozen goods, footfall and queue sensing, and connected shelf or storage sensors, feeding dashboards and alerts for store and operations teams.
Support and maintenance
Platform and dependency updates, security patching, uptime and performance monitoring, incident handling and a prioritised improvement backlog.
Compliance and data considerations
This section is general information, not legal advice.
Card data. The Reserve Bank of India’s card-on-file tokenisation circular of 7 September 2021 allows saved-card payments through tokens, created only with the customer’s explicit consent and an additional factor of authentication. Only card issuers and card networks may store actual card data; other entities in the payment chain may keep the last four digits and the issuer’s name for tracking and reconciliation. RBI’s circular of 28 July 2022 set 1 October 2022 as the date from which other entities had to stop storing such data. In practice, we design checkouts so card details are captured by the payment gateway and never touch your servers.
Personal data. Customer accounts, addresses, order history and marketing preferences are personal data under the Digital Personal Data Protection Act, 2023. The DPDP Rules, 2025, published on 13 November 2025, bring most operational duties into force eighteen months after publication. Rule 6 lists minimum security safeguards, including encryption, masking or tokens, access control and access logs, and rule 7 requires a detailed breach report to the Data Protection Board within 72 hours of becoming aware of a breach. For retailers this shapes consent capture for marketing, analytics and personalisation tags, as well as account deletion and data retention. Our overview of the DPDP Act covers the detail.
Children. If minors can use your store or app, section 9 of the Act prohibits tracking, behavioural monitoring and targeted advertising directed at children, which affects recommendation and remarketing design.
Integrations commonly needed
- Payment gateways and UPI, with tokenised saved cards
- ERP and accounting systems for products, pricing, invoices and stock
- Warehouse management systems and courier or logistics aggregator APIs
- Marketplace seller APIs for listings, stock and orders
- Point-of-sale systems in stores
- CRM, customer data platforms, email, SMS and messaging services
- Search, reviews, tax calculation and analytics services
How an engagement typically starts
A retail engagement begins with a short discovery phase. We review your current platform, traffic and conversion data, integrations and operational pain points, and talk to the people who run merchandising, fulfilment and customer service. The output is a written scope with priorities, an architecture recommendation (platform, headless or custom), an integration map and a phased plan with estimates.
From there, work usually proceeds in phases: the changes with the clearest return first, such as performance fixes or inventory synchronisation, followed by larger builds.
What good looks like at launch
For a retail release we agree measurable acceptance criteria up front, rather than judging success by appearance alone:
- Core Web Vitals targets for product listing, product detail and checkout pages, tested on mid-range phones
- Stock and order counts that reconcile across every connected channel
- Checkout flows tested with each payment method, including failures, refunds and partial returns
- Consent captured and honoured for analytics, marketing and personalisation tags
- Load test results for expected peak traffic, with a rollback plan
- Runbooks so your team, or ours under a support agreement, can operate the platform day to day
If you would like to discuss your requirements, get in touch.